Flippa's valuation tool answers 'what could this sell for on Flippa?' — and for online businesses, that's a genuinely well-calibrated question, because their marketplace closes real deals. EvalyMe answers 'what's capping my value, and what do I work on for the next 90 days?' — privately, before you're ready to be a listing. If you're selling an online business this quarter, start at Flippa. If you're not selling yet, start here.
- Selling an online business
- Flippa — free valuation plus actual buyers; listing fees $29–$499, success fees ~5–10%.
- Not ready to list
- EvalyMe — private, no account, no funnel into a marketplace.
- Marketplace-calibrated comps
- Flippa — its estimate leans on real online-business transactions.
- Improving value first
- EvalyMe — operating score, six-factor diagnosis, 30/60/90-day playbooks.
The picks at a glance
| Tool | Best for | Price | What the number is anchored to |
|---|---|---|---|
| EvalyMe | Private estimating and value-improvement loops | $0 calculator · Pro $14.99/mo | A published factor model — inspectable, not market-calibrated |
| Flippa | Selling an online business (sites, stores, apps, small SaaS) | Valuation free; listing $29–$499; success ~5–10% | Marketplace listings and sales data for online businesses |
| Acquire.com | Selling a SaaS specifically | Free valuation; seller plans vary | Closed SaaS acquisition comps |
What actually differs
Flippa's valuation is a funnel for a marketplace, and that's not an insult — it's why the tool is free and why its estimates track what online businesses actually sell for. If you run a content site, an e-commerce store, or a small app, Flippa has watched thousands of roughly similar assets change hands. Their instant estimate considers revenue, traffic, age, and niche.
EvalyMe is deliberately earlier in the timeline and more private: the calculator runs without an account, the model is a published factor formula (base multiple by revenue model, adjusted by growth, churn, LTV/CAC, and age), and the product's center is what happens after the number — the operating score and the work plan.
The uncomfortable part for us: for a plain e-commerce or content business, Flippa's comps-informed estimate is probably closer to the check you'd actually receive than our general-purpose model. We publish our formula precisely so you can judge that trade yourself.
1.EvalyMe ours
- Best for
- Founders months away from selling, improving first
- Price
- Calculator free · Pro $14.99/mo
- Privacy
- No account for the calculator; no listing funnel
- Core output
- Directional range, operating score, exit playbook
Recurring-revenue businesses get first-class inputs (MRR, churn, growth, LTV/CAC), and the six-factor score tells you which one is capping the range. Pro turns that into a 30/60/90-day playbook with tasks. Nothing about it nudges you toward a listing.
The catch: we don't ingest marketplace transaction data, so for strictly market-priced asset types (content sites, stores), treat our number as a scenario, not a quote.
2.Flippa
- Best for
- Actually selling an online business
- Price
- Valuation free · listings $29–$499 · success ~5–10%
- Platform
- Marketplace with apps and broker services
- Core output
- Instant valuation plus a path to actual buyers
Flippa is where a large share of sub-seven-figure online-business sales actually happen. The free valuation is grounded in that market reality, and if the number works for you, the buyers are one click away. For e-commerce and content businesses, this is the category leader.
The catch: the tool exists to start a sales process. Valuation optimism is good for the funnel, so pressure-test their number against your own books, and remember the success fee when you model proceeds.
Our pick, by situation
- Listing this quarter: Flippa (or Acquire.com for pure SaaS). Use their valuation; negotiate hard on fees.
- Six to eighteen months out: EvalyMe to find what's capping value; then list into a marketplace from a stronger position.
- Recurring-revenue SaaS: both — our factor model for the operating loop, Acquire.com or Flippa comps for the price check.
- Just curious, quietly: EvalyMe's calculator — no account, no follow-up emails.
What I'd do today
- Run both valuations — Flippa's free tool and EvalyMe's free calculator — with the same honest numbers.
- If they agree, that's signal. If they disagree, the gap is usually churn or revenue quality: look at which assumptions drove each number.
- Decide if you're selling now or improving first. Now → Flippa. First → work the weakest factor for 90 days and re-run both.
- Before listing anywhere, model net proceeds after success fees — 5–10% is a real number at exit.
Questions
Is Flippa's valuation tool really free? +
Yes — Flippa's instant valuation is free and unlimited, because the marketplace is the business: listing fees run roughly $29–$499 and success fees around 5–10% depending on deal size. The valuation tool is the top of that funnel, which is a perfectly good deal for you if you're selling.
Which number should I trust for an online business? +
For content sites, e-commerce stores, and small SaaS, marketplace comps are the closest thing to a real price signal, so Flippa's estimate deserves attention. EvalyMe's number is a general factor model — useful for scenario comparison, not calibrated to marketplace transaction data. Our methodology page says this explicitly.
Does listing on Flippa expose my business? +
Listings are public by default (with anonymization options), and serious sellers use blind profiles and NDAs for buyer conversations. EvalyMe's calculator needs no account and runs in your browser — different privacy posture, earlier in the journey.
Can I use both? +
That's the sensible stack: a private estimate and improvement loop months before you list, Flippa's valuation and marketplace when you're actually ready to sell.
Does EvalyMe help me sell? +
Indirectly. It won't list your business or introduce buyers — that's a marketplace's job. It helps you raise the number a buyer will pay: the operating score and 30/60/90-day playbooks target churn, concentration, and revenue quality, which is what diligence punishes.
Competitor details from public sources, checked October 2026. EvalyMe outputs are estimates, not appraisals or investment advice.