Privacy Policy

Last Updated: 2025-11-16

1. Introduction

Welcome to EvalyMe ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you use our business valuation platform.

2. Information We Collect

2.1 Personal Data

We may collect personal identification information, including but not limited to:

• Name
• Email address
• Contact information
• Business details
• Account credentials

2.2 Business Data

To provide our valuation services, we collect information about your business, including:

• Financial information
• Revenue data
• User metrics
• Growth statistics
• Historical performance data

2.3 Technical Data

We automatically collect certain information when you visit our platform:

• IP address (masked for privacy)
• Browser type and version
• Device information and screen resolution
• Page views and navigation patterns
• Form interaction data (field focus, completion, errors)
• Performance metrics (page load times, API response times)
• Error logs and debugging information
• Session recordings (with text masking and media blocking)
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your information for various purposes, including:

• Providing and maintaining our services
• Performing business valuations and analysis
• Processing your transactions
• Sending administrative information
• Improving our platform and user experience
• Communicating about new features or services
• Protecting against fraudulent or unauthorized activity

4. Data Security

We implement appropriate security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Data Sharing and Disclosure

We may share your information with:

• Service providers and business partners who help us deliver our services
• Legal and regulatory authorities when required by law
• Professional advisors such as auditors or legal consultants
• Potential buyers or investors in the event of a business transaction

6. Your Data Protection Rights

Depending on your location, you may have rights regarding your personal data, including:

• Access to your personal data
• Correction of inaccurate data
• Deletion of your data
• Restriction of processing
• Data portability
• Objection to processing
• Withdrawal of consent

7. Analytics and Monitoring Technologies

We use various analytics and monitoring technologies to improve our platform and user experience:

7.1 Swetrix Analytics

We use Swetrix, a privacy-focused, GDPR-compliant analytics platform that is cookieless by design. Swetrix helps us understand:

• Page views and user navigation patterns
• Form interaction and completion rates
• Device and browser usage statistics
• Geographic location (country/region level only)
• Referral sources and traffic patterns

Swetrix does not use cookies and automatically anonymizes visitor data. Learn more at Swetrix Privacy Policy.

7.2 Error Monitoring and Performance

We use Sentry for error tracking and performance monitoring to ensure platform reliability:

• Automatic error detection and reporting
• Performance metrics and slow query detection
• Session recordings (with automatic text masking and media blocking)
• User interaction breadcrumbs for debugging context
• Browser and device performance data

All sensitive data is automatically masked, and IP addresses are anonymized. Session recordings do not capture text content or media files.

7.3 Cookies and Local Storage

We use minimal cookies and local storage for essential functionality:

• Authentication tokens (secure, httpOnly cookies)
• User preferences and settings
• Form auto-save data (stored locally on your device)
• Session management and security

You can control cookies through your browser settings, but disabling them may limit some features of our platform.

8. Data Retention and Storage

We retain your personal information only as long as necessary to provide our services and comply with legal obligations:

• Account data: Retained while your account is active
• Valuation reports: Stored indefinitely unless you request deletion
• Analytics data: Aggregated and anonymized after 24 months
• Error logs: Automatically purged after 90 days
• Session recordings: Automatically deleted after 30 days

9. Third-Party Links

Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.

11. Changes to This Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

12. Contact Us

If you have questions or concerns about this privacy policy or our data practices, please contact us at:
[email protected]