Equitest and EvalyMe both turn your numbers into a business valuation without an appraiser. The real difference is what happens after the number: Equitest generates a long, formal-style report; EvalyMe generates a range, an operating score, and a 30/60/90-day plan to move it. Pick based on whether you need a document or a loop.
- Best when budget matters
- EvalyMe — free calculator, Pro at $14.99/mo vs paid plans listed around $99/mo for Equitest.
- Best for a formal-style report
- Equitest — questionnaire-driven, roughly 35-page reports with methods disclosed.
- Best for improving the number
- EvalyMe — operating score, six-factor breakdown, and exit playbooks with task tracking.
- Best on your phone
- EvalyMe — native iOS and Android apps; Equitest is web-first as far as we can tell.
The picks at a glance
| Tool | Best for | Price | What you actually get |
|---|---|---|---|
| EvalyMe | Founders who want an estimate and a plan to improve it | $0 calculator · Pro $14.99/mo | Directional range, 0–100 operating score, exit playbooks, AI Advisor, iOS/Android/web |
| Equitest | Owners who need a polished valuation document | Free trial; plans listed around $99/mo | AI questionnaire, ~35-page report with methods and assumptions disclosed |
| Certified appraiser | Legal, tax, or lender situations | Roughly $1,000 informal · $2,500–$5,000+ formal | A defensible, signed valuation that holds up in diligence |
What actually differs
Both products answer "what is my business worth?" Neither answer is an appraisal. Past that, the products diverge on a simple question: is the deliverable a document or a habit?
Equitest's center of gravity is the report: you complete a guided questionnaire with financial inputs, and it generates a long, formal-looking analysis with the methods it applied. That format matters when someone expects a document — a partner, a lender conversation, an advisor.
EvalyMe's center of gravity is the loop: eight inputs, about sixty seconds, a range plus a 0–100 operating score across six weighted factors (revenue strength, unit economics, retention, growth, scale, maturity), then a 30/60/90-day exit playbook with tasks you track. The bet is that founders re-run the number as the business changes, and the work between runs is where value gets created.
1.EvalyMe ours
- Best for
- Indie founders, micro-SaaS, small software businesses
- Price
- Calculator free, no signup · Pro $14.99/mo
- Platform
- Web + native iOS and Android apps
- Core output
- Directional range, operating score, exit playbook
The calculator runs in your browser with no account, and the formula is published on our methodology page — base multiples per revenue model, factor adjustments, and the score weights are all inspectable. Every result is stamped with the engine version.
The catch: it is an estimate, full stop. Eight inputs cannot see customer concentration, founder dependence, or deal structure. We say so on every report because a number that overstates confidence is worse than no number.
2.Equitest
- Best for
- Owners who need a formal-style valuation document
- Price
- Free trial; plans listed around $99/mo (check current pricing)
- Platform
- Web platform
- Core output
- ~35-page AI-generated valuation report
Equitest walks you through a questionnaire with your financials and produces a long report — executive summary, methods applied, assumptions. G2 reviewers praise the interface and reporting, and the company has been around long enough to accumulate real third-party reviews, which matters if you're vetting vendors.
The catch: it's a meaningfully bigger spend, a questionnaire takes longer than sixty seconds, and a longer report is not the same as a more accurate one. The same caveat applies: it is not a certified appraisal.
Our pick, by situation
- You need a document for a meeting: Equitest, or a certified appraiser if the stakes are legal or financial diligence.
- You want to understand and raise the number over the next two quarters: EvalyMe.
- You want both: plenty of people run a free estimate here first, then pay for a formal report once it matters.
What I'd do today
- Run EvalyMe's free calculator with honest numbers — five minutes, no signup.
- If a stakeholder needs a formal document, start Equitest's free trial and see whether the report format fits your use case before paying.
- If the number disappointed you, don't buy a second opinion yet — work the factor that capped your score for 30 days and re-run.
- Only escalate to a certified appraiser ($1,000–$5,000+) when a lender, court, or tax authority will demand one anyway.
Questions
Is Equitest more accurate than EvalyMe? +
Neither tool sells accuracy in the appraisal sense. Equitest produces a longer, more formal-looking report from a deeper questionnaire, which reads as more thorough. EvalyMe optimizes for speed and iteration: eight inputs, a visible formula, and a range you can re-run in a minute. If you need a defensible number, both tools are the wrong product — hire a certified appraiser.
Can I show an EvalyMe report to a bank or buyer? +
You can share it (public share links exist for that), but treat it as context, not proof. It states plainly that it is a directional estimate with a published methodology. Lenders and serious buyers will want accountant-prepared financials, and often a formal appraisal.
What does each one cost? +
EvalyMe's calculator is free with no signup; Pro is $14.99/mo. Equitest has run a free trial with paid plans listed around $99/mo on software directories, and has sold lifetime deals on AppSumo in the past. Directory listings lag reality — confirm current pricing on Equitest's site before deciding. Prices checked October 2026.
Do they overlap at all? +
Yes, and using both is reasonable: a formal-style report when you need a document, and EvalyMe's 30/60/90-day playbooks and operating score for the months of work that actually move the number. The improvements happen between valuations, not during them.
Does Equitest have a mobile app? +
As far as we can tell it is a web platform. EvalyMe ships native iOS and Android apps that sync with the web app, so saved assessments, playbooks, and task progress follow you across devices.
Competitor details from public sources, checked October 2026. EvalyMe outputs are estimates, not appraisals or investment advice.