BizEquity's weakness as a self-serve product is distribution, not quality: it mostly reaches owners through advisors and brokers, with pricing to match. The alternatives split cleanly — self-serve tools if you don't have an advisor, other channels if you do, and an appraiser if the stakes are formal.
- Self-serve, published price
- EvalyMe — free calculator, $14.99/mo Pro, no quote process.
- Self-serve, formal report
- Equitest — questionnaire-driven ~35-page reports, plans listed around $99/mo.
- Free market grounding
- BizBuySell's calculator — real SDE multiples from the largest US marketplace.
- Selling an online business
- Flippa — free valuation plus the marketplace itself.
The picks at a glance
| Alternative | Best for | Price | Trade-off vs BizEquity |
|---|---|---|---|
| EvalyMe | Founders self-serving a number and a plan | $0 calculator · Pro $14.99/mo | No advisor network or institutional lineage; you get transparency and speed |
| Equitest | Formal report without an advisor | Free trial; plans listed ~$99/mo | Pricier than a calculator; still not an appraisal |
| BizBuySell calculator | Main-street businesses | Free | Thinner; marketplace-oriented |
| Flippa | Online businesses (sites, stores, apps) | Valuation free; listing $29–$499; success ~5–10% | It's a sales funnel — by design |
| ExitAdviser | DIY sale preparation | Quote-based | Smaller review footprint; selling-oriented |
1.EvalyMe ours
- Best for
- Founders without an advisor who want a number and next steps
- Price
- Calculator free · Pro $14.99/mo
- Platform
- Web + native iOS and Android apps
Everything BizEquity is not, on purpose: no advisor, no quotes, published price and published formula. Sixty seconds to a range and a six-factor operating score; Pro turns weak factors into a 30/60/90-day plan with tasks.
The catch: none of BizEquity's institutional recognition. If a counterparty has heard of BizEquity and hasn't heard of us, that matters in some rooms.
2.Equitest
- Best for
- A formal-style report without the advisor channel
- Price
- Free trial; plans listed around $99/mo
- Platform
- Web platform
The closest self-serve match to the BizEquity experience: a guided questionnaire with your financials producing a long report with methods disclosed. Real third-party review history on G2 and AppSumo.
The catch: roughly an order of magnitude more than our Pro plan, and the same estimate-not-appraisal caveat.
3.BizBuySell's valuation calculator
- Best for
- Traditional main-street businesses
- Price
- Free
- Platform
- Web calculator inside the marketplace
For the owner-operated businesses BizEquity was built around, BizBuySell's free calculator offers real SDE multiples from actual marketplace transactions — arguably the best free signal in that segment.
The catch: it's a calculator plus a marketplace, not a planning tool. No score, no plan, no follow-through.
4.Flippa
- Best for
- Online businesses heading to market
- Price
- Valuation free; listings $29–$499; success ~5–10%
- Platform
- Marketplace with apps and broker services
If the reason you wanted a valuation is that you're selling an online business, Flippa answers with marketplace-calibrated numbers and the buyers themselves.
The catch: the valuation is the top of a sales funnel. Fine — just model the fees and don't list before you're ready.
5.ExitAdviser
- Best for
- Owners preparing a DIY sale
- Price
- Quote-based
- Platform
- Web platform (sellability advisor, marketing tools)
ExitAdviser's sellability assessment makes you think through buyer-readiness — a different question than value, and often the more useful one. Reviews sit around four stars on Trustpilot; it's a smaller operation than BizEquity.
The catch: thinner review coverage and a selling-first orientation. For planning without a sale date, weaker fit.
How to choose between them
- The advisor wall was the problem: EvalyMe (lightweight loop) or Equitest (formal document).
- You run a traditional local business: BizBuySell's free calculator, then brokers.
- You're selling an online business: Flippa, with fee math done up front.
- You liked the advisor model: keep BizEquity — just access it through the advisor. That's what it's for.
Questions
Can I just buy BizEquity directly? +
Possibly, but it's not the front door anymore. BizEquity's consumer subscription (reported around $365/year years ago) has given way to advisor and broker distribution — reseller packages around $1,497 have been listed. The practical route is asking your advisor or broker to run one.
What's the closest self-serve equivalent? +
EvalyMe for software-style businesses (free calculator, $14.99/mo Pro), or Equitest if you want a formal report and will pay for it (plans listed around $99/mo).
Are BizEquity valuations respected? +
In the advisor channel, yes — their scale (hundreds of thousands of valuations claimed) and patents are real. Just remember the same caveat as every tool here: it's not a certified appraisal for legal or lending use.
I don't have a financial advisor. Now what? +
Use a free calculator to get oriented, and if a formal valuation ever becomes necessary (a sale, a loan, an estate), engage a certified appraiser directly — that's what advisors escalate to anyway.
Competitor details from public sources, checked October 2026. EvalyMe outputs are estimates, not appraisals or investment advice.