Updated for 2024

SaaS Valuation Multiples Database

Current ARR multiples for SaaS businesses across industries and stages. Based on public M&A data, private transactions, and industry benchmarks.

6.5x

Median SaaS Multiple (2024)

8-12x

High-Growth B2B SaaS

10-15x

AI/ML SaaS Premium

+30%

YoY Multiple Growth

Filter by Category

Industry / Vertical	Category	Low Multiple	Avg Multiple	High Multiple	Notes
B2B SaaS	Enterprise	6x	8x	12x	High growth, strong retention
B2B SaaS	SMB	4x	6x	8x	Moderate growth, good margins
B2B SaaS	Vertical	5x	7x	10x	Niche expertise, sticky customers
B2C SaaS	Subscription	3x	5x	7x	Higher churn than B2B
B2C SaaS	Freemium	2x	4x	6x	Conversion rate critical
AI/ML SaaS	All	7x	10x	15x	High growth potential, tech premium
Cybersecurity	All	6x	9x	13x	Mission-critical, recession-resistant
DevTools	All	5x	7x	11x	Developer-focused, sticky
Healthcare SaaS	All	5x	8x	12x	Regulatory moat, long sales cycles
FinTech SaaS	All	5x	7x	10x	Compliance complexity
Marketing Tech	All	3x	5x	8x	Competitive, feature parity risk
HR Tech	All	4x	6x	9x	Recurring revenue, switching costs
E-commerce SaaS	All	4x	6x	8x	GMV-based models common
Early Stage	<$1M ARR	2x	4x	6x	High risk, proving model
Growth Stage	$1-5M ARR	4x	6x	9x	Scaling, improving unit economics
Scale Stage	$5-20M ARR	5x	7x	11x	Proven model, expanding
Mature	$20M+ ARR	4x	6x	10x	Lower growth, predictable

Factors That Increase Multiples

High growth rate: 50%+ YoY can add 2-4x to multiple
Net Dollar Retention: 120%+ shows strong expansion
Low churn: <5% monthly demonstrates product-market fit
High profit margins: 70%+ gross margin, 20%+ EBITDA
Enterprise customers: Larger ACV, longer contracts
Category leadership: Clear #1 or #2 in niche

Factors That Decrease Multiples

•Slow growth: <10% YoY can reduce multiple by 2-3x
•High churn: >10% monthly is a major red flag
•Customer concentration: One customer >20% of revenue
•Negative cash flow: Burning cash without path to profitability
•Founder dependency: Business can't run without founder
•Technical debt: Legacy tech stack, security issues

2024 Trends & Observations

🔥 Hot Sectors

• AI/ML SaaS: Commanding premium multiples (10-15x)
• Vertical SaaS: Domain expertise valued highly
• DevOps/Infrastructure: Mission-critical tools
• Cybersecurity: Recession-resistant, essential

📉 Cooling Sectors

• Consumer SaaS: Discretionary spending cuts
• Marketing Tech: Oversaturated, commoditized
• Low-growth SaaS: <20% growth penalized
• Unprofitable at scale: Path to profit required

2024 Market Context: Multiples have stabilized after 2022-2023 correction. Profitability and efficient growth are rewarded more than pure growth. AI capabilities can add 20-30% premium to traditional SaaS valuations.

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